Customer Success AssociationFor the Management of Customer Lifetime Value
Executive Director: Mikael BlaisdellContact CSA
  • The Mission of Customer Success
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    • Customer Success Library
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    Welcome to The Customer Success Association

    We’re about helping you retain & expand your company’s customer relationships.

    Our goal is to provide you with access to the most relevant information about the developing profession, and to help connect you with others of the customer success community for networking, conversation and learning.  Our resources include white papers, research reports, an online discussion forum with more than 7,300 participants worldwide, a community map and a calendar of events.  Our members include the leading practitioners, executives and visionaries of Customer Success Management, and we hope you’ll soon be one of them.

    About: The Customer Success Association

    There are two common requests of customer success professionals worldwide: access to useable knowledge and techniques, and opportunities to network with other members of the community. The goal of The Customer Success Association is to provide both. We offer an extensive range of resources, and the opportunity to be a part of shaping the future of the profession.

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    Definition: Customer Success Management

    All across the SaaS B2B industry, a new and vital role is being established and developed. The job goes by many names: Customer Success Manager, Client Advocate, etc., but regardless of the label, it’s about customer retention. And the most effective way to keep your customers is to make them as successful as possible in using your technology product.

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