The profession and practices of Customer Success Management are rapidly evolving as an ever wider range of companies set up their own teams worldwide. The role that was once primarily found in the SaaS/Cloud B2B sector has expanded far beyond to any company whose business model depends upon customer relationship retention and expansion.
The first formal research into what subscription-model companies were doing organizationally about customer retention was begun in 2009. A follow up series of research surveys was opened in 2010 and 2011. In late 2012, the first specific inquiry on The State of Customer Success was conducted via an extensive online survey and follow-up interviews.
More focused research was done in 2014, 2015, 2016 and in 2017 on how companies were defining their customer success strategies and efforts, the process/workflow of their CS teams and on the state of their Customer Success Technology Suites.
Now conducted by the Customer Success Association as part of its Customer Success Standards Initiative, the research continues with the 2018 survey instrument.
Customer Success Research 2018
One of the key trends is the relationship of the CS teams and money. In the beginning of the formal research effort in 2009 and informally before, there were no customer success groups who reported having any direct connection to either owned or shared income streams. By 2017, about 50% of survey respondents reported having such revenue connections. How much has this trend increased since? How far has it spread throughout the global CS community?
The 2018 CSSI research survey has 22 questions in all, dealing with knowledge that any customer success leader should know about their operation and team. It should take only about 15 minutes to complete. Individuals who fully complete the survey and identify themselves will receive a complimentary Executive Membership in the Customer Success Association. (A $95 USD Value) To begin the survey, please click here or use the link below.
The data generated from the CSSI Research will be used to develop the initial specification of the Customer Success Standards, and used to prepare the plenary presentations delivered at the Customer SuccessCon West/Seattle/East/Europe events. It will also be presented as Briefings done for individual companies and groups.. While full identification is requested (though not required) from all survey participants to assure accurate data, neither your identity nor your specific answers will ever be shared with anyone under any circumstances; only aggregate data will be used for reporting.