Welcome to The Customer Success Association
We’re about helping you retain & expand your company’s customer relationships.
Our goal is to provide you with access to the most relevant information about the developing profession, and to help connect you with others of the global customer success community for networking, conversation and learning. Our resources include the Customer SuccessCon Seattle / Boston / Denver / London and Oakland events, The Customer Success Library of white papers, research reports and other content, an online discussion forum with over 28,000 participants worldwide, some specific services, and a community directory of resources. Our members include the leading international practitioners, executives and visionaries of Customer Success, and we hope you’ll soon be one of them.
Definition: The Mission of Customer Success
The Mission of Customer Success is to increase sustainable proven value for both the Customers and the Company. The essence is found in three core words: Sustainable, Proven, and Value. The goal is increase, and the beneficiaries are the customers and the company. All Customer Success performance metrics, both individual and team, need to directly connect to this charter.
Definition: Customer Success Management
All across the high technology industry and well beyond it, a new and vital role is being established and developed. The job goes by many names: Customer Success Manager, Client Advocate, etc., but regardless of the label, it’s about customer relationship retention and optimization. And the most effective way to keep your customers is to make them as successful as possible in using your technology product.