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This workshop has been run many times and received very high reviews from attendees. It will cover the basics of what a business “is” and how it generates value. It explains business capabilities, customer segments and value propositions and it examines business planning, change management and the fundamental principles of business success. The event includes a student guide to take away and use afterwards.

• Why do Businesses Exist?
• Value Creation and Business Capabilities
• Customer Segments and Value Propositions
• Drivers for Change
• Business Planning
• Principles of Business Success