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WBNR: Customer Engagement Tips to Drive Adoption and Retention
November 13, 2018 @ 2:00 pm - 3:00 pm EST
Customer Engagement Tips to Drive Adoption and Retention
Webinar: Tuesday, November 13th 2-3 PM ET
- The role customer learning plays in engagement
- Customer training techniques used that keep customers engaged
- How learning pathways help overcome user experience challenges
- What metrics are necessary to measure engagement effort
About the Presenters: Barry Kelly and Pat Durante
Barry Kelly is CEO and Co-founder of Thought Industries. He is a marketer and digital learning innovator with a proven track record in elearning web and mobile product development, customer success, and creative digital strategy. His career has been focused on helping organizations leverage the power of online learning to grow their businesses. He has over 20-years of experience in learning technology and SaaS product development.
Pat Durante is President of the Computer Education Management Association and Senior Director, Technical Enablement at Talend. He’s an education executive with significant experience in managing sales, customer, partner, and employee training initiatives for global technology companies. Building on 25 years of experience in high tech, including 18 years of education and management, Pat has designed, delivered, and managed several new hire sales training programs, customer-facing training programs, and partner certification programs including several profitable education businesses. He is passionate about measuring the impact of trained customers on company level business results (reduced churn, increased add-on sales, and increased loyalty/advocacy).