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Webinar: Company Success vs. Customer Success
Wednesday, September 5th, 2018 @ 11:00 am - 12:00 pm PDT
Company Success vs. Customer Success
Wednesday, 5 September 2018 – 11:00 Am – 12:00 PM PT
David Jackson, is founder and CEO of TheCustomer.Co, which helps B2B SaaS companies profitably win, satisfy, retain and grow their chosen customers better than the competition. Prior to founding TheCustomer.Co, he founded, led, grew and sold (twice!) customer feedback specialists Clicktools, where he served as CEO for 15 years. He has served in board, advisory and interim roles for a number of SaaS companies.
He introduced Customer Success 2.0 to address the mistakes many SaaS businesses make when implementing customer success. Focusing on the product as the primary vehicle for delivering customer success, CS2.0 questions some of the so called best practices and suggests a different, product-based approach that has profitable scalability at its heart.
Much of David’s time is spent with senior managers advising them on how to design and build companies from the outside-in. He has had many articles published, and is an author and contributor to several books. One of his books, Dynamic Organisations: The Challenge of Change published in 1997, was the first to describe a holistic approach to building successful, customer focused organisations. He publishes his ideas about Customer Success 2.0 blog on LinkedIn.
David will be talking to Puneet Kataria about the mistakes he and other customer success leaders make and the do’s and don’ts of building a great customer success capability.
- Prerequisites for starting a Customer Success practice
- Common mistakes teams & leaders make and how to avoid them
- Separating the buzz from the reality of Customer Success