A View from the Top: Customer Success for the C-Suite

There are plenty of misconceptions about customer success. In fact, the most common misconceptions are that customer success will always be a cost center and that it’s just glorified customer support or account management.  Customer success is a critical piece of the...

Want to be more ‘Human?’  Focus on Users

Many companies these days are talking about being “more human.” My friend and colleague Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, predicted 2018 would be about “human-to-human” marketing. After all, people buy from other people. It’s easy to forget...