Data -> Information -> Knowledge

What is the CSM role with respect to customer data, information and knowledge?  Is information generally accepted or only data(facts)?  Where is the CSM sphere of control and influence related to DIKW?  Is it s process, pyramind, continuum?  Is there a way to share ownership of these facets; from sales, to delivery, to CSM to internal//external, and looping back through Sales, Delivery, etc.?  Can the DIKW model be an endless loop?