The Customer Success Association website is a busy place, consistently drawing over 100K unique visitors per year from all around the world. What’s the definition of Customer Success? The Mission? Where can I find templates, articles, vendor firms for technology, consulting, training, recruiting and/or outsourcing? I’m designing/building a new Customer Success group for a startup software company, what’s the blueprint I should be following? Is Premium-based Customer Success a viable option? What about Self-Success or “tech-touch?” What CS jobs are open? What CS events are coming up in the future? For an ever-increasing number of CS professionals, the CSA is the go-to place to start the search for answers and resources.
Founded in 2013, one of the core policies of the Association is strict vendor-neutrality. We never do anything that is in any way commission-based, and whatever is available to one vendor must also be available to all. Our role is to be an impartial clearinghouse for knowledge and resources across the entire CS professional community. There is no charge for a basic listing/link on any of our Registry or detail pages. All that’s required is that you fill out the information form so that we know where to put you on the appropriate pages. We only require that there be matching content on your own website for the various categories, etc.
For vendors wishing to build their brand awareness across the international community, The Customer Success Association offers several options.
Vendor Partners’ logo/links appear on all main and secondary pages across the entire CSA site. For main pages, the logos are displayed in the Vendor Partner area in the central area of each page. On all secondary pages, the logos are located prominently in the right sidebar area. Vendor Partners also have a short blurb displayed on the Registry page and on the separate Partners page of the site. Vendor Partners may also elect to do a joint video event on a mutually agreed-upon subject during the term of the agreement. A monthly Office Hours briefing on current research topics is also included. For pricing inquiries, please use the Contact Us email form.
Alternatively, Vendor Partners may elect to have their logo/link and blurb displayed only on the CSTECH Vendors Registry page.
The Customer Success Advisors
The Customer Success Advisors is an established group of senior consultants, trainers, and/or recruiters in the Customer Success space. Their company logo/links appear on all main and secondary pages across the entire CSA site. For main pages, the logos are displayed in the The Customer Success Advisors area in the central area of each page. On all secondary pages, the logos are located prominently in the right sidebar area. Advisory members also have a short blurb displayed on the appropriate Registry pages and on the separate Advisors page of the site.
One of the constant questions that comes up in The Customer Success Forum and from all corners of the international community is about certification for CSMs, etc. There are a wide range of training options for Customer Success professionals, and all of them are clearly of value. But what does “certification” really mean? What is it based on? The Customer Success Association, which does not offer any training courses itself, created a competency standard for first level CSMs. It’s an open document, so that anyone can see exactly what is included. The next step was for training firms to base their courses as appropriate on that standard. Those training courses that support the standard may be accredited by the CSA. For accreditation inquiries, please use the Contact Us email form.