What Customer Success Books Should I Read?

In 2016, three people from Gainsight collaborated to produce the first published book on Customer Success.  Since then, there have been many more, and The Customer Success Association maintains a complete and up-to-date list of all of them.

The First Customer Success Book

Published by John Wiley & Sons, Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue was an immediate hit.  Nick Mehta, Dan Steinman and Lincoln Murphy covered the subject thoroughly, albeit incorrectly identifying Salesforce as the inventor of the Customer Success role.  (The first named Customer Success group was established at Vantive in 1996-7 — see The History of Customer Success.)

The Customer Success Books List

Since Gainsight’s book, there have been a number of other published books on the profession and practice of Customer Success.  For a complete list of all available titles, see The Customer Success Books list.