The First Published Customer Success Book
In 2016, three people from Gainsight collaborated to produce the first book on Customer Success. Published by John Wiley & Sons, Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue was an immediate hit. Nick Mehta, Dan Steinman and Lincoln Murphy covered the subject thoroughly, albeit incorrectly identifying Salesforce as the inventor of the Customer Success role. (The first named Customer Success group was established at Vantive in 1996-7 — see The History of Customer Success.) Since that time there have been a number of other published books on the profession and practice of Customer Success. For a complete list of all available titles, see The Customer Success Books list.