Since 2013, Customer SuccessCon conversations have addressed the fundamental reality of the modern business model. You either actively manage your customer relationships as strategic portfolio assets, or you cede control over them and your company’s future to chance and/or the competition. Customer Acquisition is only the very first step in what must be a long-term, scientifically engineered, and professionally directed strategy.
While firms are establishing Customer Success groups worldwide at a dizzying pace, virtually all of them report a common challenge in establishing their credibility: What is the true role of Customer Success? Most teams begin as tactical reactions to the threat of churn. But to move up in effectiveness, to become core components of the company’s global game and to truly establish Customer Success as a distinct and strategic profession, teams and their leaders have to go far beyond their reactive origins.
Led by Mikael Blaisdell, Executive Director of The Customer Success Association, Customer SuccessCon is about the art and science of Customer Success. We look at the current state of the profession and into a road map to its future — and yours. The conference speakers include some of the most experienced and visionary thought leaders in the worldwide Customer Success community.
The Customer Success Blueprint: Strategy & Process
The Customer Success Blueprint: People & Technology
Throughout the conference program and the Reception that follows, there will be opportunities for networking with other Customer Success executives facing similar challenges. The initial sessions last for an afternoon. The interactions and work of building the profession and its operational groups, however, will continue long after.
(Space is limited to ensure maximum interactivity and optimized networking. The conference registration includes a 1-year Executive Membership in The Customer Success Association.) To review the history of Customer SuccessCon and some of the past conference agendas, click here.
Customer SuccessCon 2018:
** CSC London, UK: (4 September, 2018)
** CSC Seattle, WA: October 29th, 2018
** CSC San Francisco, CA: (November 29th, 2018)