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Customer Success Index Links

Bootstrapped: How Planhat Built a 100+ Employee Business Without VC

Planhat was founded by Kaveh Rostampor and Niklas Skog in 2015 to build a new kind of customer relationship management (CRM) system. Both had extensive experience in the CRM field. They had their first paying customer after six months — early traction that caught investors’ eyes.

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B2B Customer Segments – Where do You Draw The Line?

Unless your company is a rare blue unicorn and you have a completely homogeneous customer base, you’re going to have some distribution of current and potential revenue across that customer base. Creating a Pareto Chart will show you which of your customers make up the largest revenue contribution.

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Gainsight

Gainsight (formerly JBara Systems) was the second Customer Success platform (CSP) product to enter the market. Now the largest CS vendor, Gainsight is also the producer of the yearly Pulse Conferences in San Francisco and London, UK and sponsors several PulseLocal groups.

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Time to Value – A Key Metric

How do you minimize time to value (TTV) for your customers, manage their expectations through the deployment cycle, and avoid the equivalent of the “trough of disillusionment”? This article defines three key steps in the process to value. Identify the unit of measure, Identify the phases for delivery…

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SaaS Growth Strategy – A Customer Lifecycle Approach

SaaS churn scales with the size of your customer base making it negatively viral. Overcoming churn and breaking through the SaaS growth ceiling requires a focus on growth that pushes every SaaS growth lever. This detailed eBook outlines a framework for driving sustainable SaaS growth throughout the customer lifecycle.

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SaaS Metrics Guide to SaaS Financial Performance

This is a deep dive into the most critical SaaS metrics with the goal of fostering intuition and deeper understanding of SaaS financial performance, including charts, formulas, definitions, sample calculations, and hyperlinks back to the full SaaS Metrics Rules-of-Thumb posts.

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Customer Retention Cost: A New Metric for the Boardroom

Most companies calculate the cost to acquire a new customer – with varying degrees of accuracy. But what about the cost to defend that revenue stream, to retain customers? Few companies do that calculation — but they should.

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CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue

Standard first-order only CLTV analyses underestimate true revenue generated by customers by 50-100% in most SaaS models, according to Jason Lemkin. This can cause under-investment in Customer Success.

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What is Your True Customer Lifetime Value?

This post offers a new way to calculate LTV based on discounted cash flow analysis taking into account the risks associated with far future revenue, and the time value of money. The resulting LTV can help companies better understand and manage their future revenue streams.

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The Customer Success Salary Guide 2020

The 2020 Customer Success Salary Guide (USA) is a resource for job hunters and employers alike. The data covers 25 US cities and seven position titles. Job hunters will find the data useful in setting appropriate expectations in applying for openings and in negotiating salary levels.

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